Adaptavibe

Client
Adaptavibe
My Role
Creative Direction. Strategy, & Design Execution
CompletE
Mar 2024

Branding & Identity in a fresh market

I worked with the founders of Adaptavibe, asking them pertitent questions and helping to gather research on the legal mushroom market to create a brand and logomark that resonates with the target audience & the current buyers. I gave the founders a hefty questionnaire to help nail down the details of what they're looking for and also company values.

This questionannaire includes sections asking about:

  • Detailed product information
    • what it does
    • what are the active ingredients
    • details about active compound & it's effects 
  • Basic demographics
  • Pychographics 
  • General Customer Behaviors
  • Challenges & Pain Points customers of the legal mushroom market
  • Competitors
  • Brand Perception 

My Clients are Obsessed

Don't just take my word for it.

"I just want to iterate how grateful we are for all the incredible work you’ve done—your creativity and dedication have made a huge impact on the brand, and it’s been such a pleasure working with you."

Sara H. | Stripes Beauty

"...one of the new ads that Rebecca created is outperforming ...9X+ ROAS (goal was 2X)!... Rebecca, you are a creative genius and joy to work with!  I really appreciate everything."

Chao W. | Jona Health

"A special thank you to [Rebecca] She is top notch if you anyone is looking for a freelance creative director!!

Amber | Eylon Digital Marketing, The Process

"Becca -  Mischievous Design is my creative soulmate. She is truly one of the most genius, creative, and innovative partners who I have enjoyed working with for over a decade. Her work is top notch, professional, and exemplary. She brings the enchantment that I've been searching for in my work."

Danielle | Special Gathering

“...I am blown away! This is fantastic and you did a superb job to really comprehend the edits...”

Leslie | ICED MEDIA

“The ideas are so unique and the production came together so well. I am seriously impressed!

Kelly | ICED MEDIA

"Slay."

Erin A.| Senior Creative Specialist

Want to quickly celebrate a win on the paid social side thanks to [Tim] and Rebecca We launched new video creative that Rebecca Built on 4/21. Since launch, compared to the prior period, we have been able to increase platform ROAS nearly 200%, from .6 to 1.72. The videos unlocked prospecting performance for us and re-targeting is also performing better as we are able to scale the TOF. With some ups and downs, in that time frame the business contribution dollars has scaled from ~$1.5k per week, to >$3k! Lets keep up the momentum. Thank you [Tim] and Rebecca

Sian R. | OpenStore

“... Thank you Rebecca for the amazing creatives!”

Daniel | OpenStore

“You did an impressive job with the layouts, capturing the brands, selecting representative products, and capturing the USPs. Thank you sooo much!

Tati |  OpenStore

“We’re all in AWE of your ads.”

“...everyone is so impressed with your work!.”

Brooke B. | DIVI

“Loving the work though you’re INCREDIBLE”

“THEY[the ads] LOOK GREAT”

Jill C. | DIVI

“We are loving your ads and they’re seriously performing better and better every week; so we are so thankful we found you!”

Lauren S. | DIVI