Jona Health
Paid Social Ads
Made an initial creative strategy deck with concepts for creative paid social ads.
Took their loose briefs and created actionable content, coming up with the copy & visuals myself.
Educated the team on best practices in creative briefing.
Head of marketing stating:
one of the new ads that Rebecca created is outperforming :) ...9X+ ROAS (goal is 2X)
Landing Page Optimization
- built 3 different optimized landing pages (Figma) for various targeting purposes
- Key Features of the optimized design:
- refreshed the header/navigation to better flow with the imagery header is sticky to the top (sticks to the top of the page while scrolling. this way the “order today’ button is always easy to access
- High impact text + overlapping image create strong visual interest (and looks super fresh)
- Stats callout in a very clear section
- Designated area for videos to show off demo results clearly, with small blurbs of text
- Fun marquee stats scroller
- "How it works" in simplified steps
- Trust section with experts & testimonials
- Key Features of the optimized design:
- from those three iterated the winning design into mobile views to hand off to the development team
Video gallery coming soon