ICED Media x Conair

Goal: Re-cut and re-purpose footage for social media - specifically TikTok

Goal

Re-cut and re-purpose footage for social media - specifically TikTok

Challenge

The footage provided was not shot for intention on social media; it's shot like a traditional commercial / infomercial advertisement. That being said it was quality footage, but a bit too stylized & fake for the authentic social media experience

How I Achieved Success

Collaborating with Kelly at ICED Media, I thoughtfully created a deck of trending concepts to leverage for two separate but related products after spending some time doing some research and trendcasting
1. Presenting about 10 concepts for each product; Kelly and I discussed.
2. After discussing with the amazing team at ICED, we decided on which concepts to move forward with into production
3. I got right into production, creating the beautiful & effectively refreshed ads for this legacy brand

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Check out the teaser video above, and a few of my favs below

My Favourite Concepts

Stills Work Gallery

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My Clients are Obsessed

Don't just take my word for it.

"I just want to iterate how grateful we are for all the incredible work you’ve done—your creativity and dedication have made a huge impact on the brand, and it’s been such a pleasure working with you."

Sara H. | Stripes Beauty

"...one of the new ads that Rebecca created is outperforming ...9X+ ROAS (goal was 2X)!... Rebecca, you are a creative genius and joy to work with! I really appreciate everything."

Chao W. | Jona Health

"A special thank you to [Rebecca] She is top notch if you anyone is looking for a freelance creative director!!

Amber | Eylon Digital Marketing, The Process

"Becca - Mischievous Design is my creative soulmate. She is truly one of the most genius, creative, and innovative partners who I have enjoyed working with for over a decade. Her work is top notch, professional, and exemplary. She brings the enchantment that I've been searching for in my work."

Danielle | Special Gathering

“...I am blown away! This is fantastic and you did a superb job to really comprehend the edits...”

Leslie | ICED MEDIA

“The ideas are so unique and the production came together so well. I am seriously impressed!

Kelly | ICED MEDIA

"Slay."

Erin A.| Senior Creative Specialist

Want to quickly celebrate a win on the paid social side thanks to [Tim] and Rebecca We launched new video creative that Rebecca Built on 4/21. Since launch, compared to the prior period, we have been able to increase platform ROAS nearly 200%, from .6 to 1.72. The videos unlocked prospecting performance for us and re-targeting is also performing better as we are able to scale the TOF. With some ups and downs, in that time frame the business contribution dollars has scaled from ~$1.5k per week, to >$3k! Lets keep up the momentum. Thank you [Tim] and Rebecca

Sian R. | OpenStore

“... Thank you Rebecca for the amazing creatives!”

Daniel | OpenStore

“You did an impressive job with the layouts, capturing the brands, selecting representative products, and capturing the USPs. Thank you sooo much!

Tati | OpenStore

“We’re all in AWE of your ads.”

“...everyone is so impressed with your work!.”

Brooke B. | DIVI

“Loving the work though you’re INCREDIBLE”

“THEY[the ads] LOOK GREAT”

Jill C. | DIVI

“We are loving your ads and they’re seriously performing better and better every week; so we are so thankful we found you!”

Lauren S. | DIVI